The lecture this week was given by Mr Radzi Bedu, a VR lecturer invited by ous very own lecturer Miss Edina. The lecture covered topics and information on what graphic design is all about and how is it effective to the users.
Graphic design existed way long ago in the stone ages (2500BC) that was evidently shown by the drawings on the stone wall of caves. Pictures were the way cavemen communicated with eachother other than making silly noises. It was a way to tell their story and elaborate how they see things at that time. Up until now that form of drawings/ illustration and the ideology behind it has become an important role in the advertising industry.
For instance, if you want to sell something, amuse or persuade someone in a product, explaining a complicated system or demonstrating a process. In other words, you have a message you want to communicate. How do you send it?
You could tell people one by one or broadcast by radio or loudspeaker which is verbal communication. But if you use any visual medium at all-if you make a poster, a business logo, a magazine ad, or an album cover or any printout, you are using a form of visual communication, that called graphic design.
Designers are the link between the client and the audience. A client is often too close to the message to understand a variety of ways in which it can be presented. Designers often combine images and typography to communicate a client's message to an audience. They explore the creative possibilities presented by words (typography) and images (photography, illustration and fine art).
The main responsibility of a designer's job is to present the information in a way that is both accessible and memorable that is the key of success.
Zul Fadzli Selamat
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